From all accounts, Michigan-Wisconsin qualified for “big-game” treatment, hence, the presence of ESPN’s College GameDay. But it also delivered in overnight television ratings.
Michigan won the prime-time game, 38-13, at Michigan Stadium on Saturday night and delivered a 3.6 overnight rating, tops for the ABC/ESPN family in college football’s Week 7. This is the sixth straight Saturday that the highest-rated primetime game aired on either ABC or ESPN.
Not surprisingly, the Detroit market had the highest local rating with an 18.1. And the No. 2 market? That would be Columbus, Ohio, at 15.9.
In fact, four of the top six markets for the Michigan game in Ohio.
Here are the top 10 ratings markets for the Michigan vs. Wisconsin game:
1. Detroit: 18.1 rating
2. Columbus: 15.9
3. Milwaukee: 13.7
4. Dayton: 9.0
5. Cleveland: 7.8
6. Cincinnati: 6.2
T7. Minneapolis: 5.6
T7. Portland: 5.6
9. Memphis: 5.1
10. Oklahoma City: 4.6